They wanted their brand to speak to modern people who believe in change, and who value the dynamics of change and the uniqueness it can bring. The old brand was too bold and abrasive for their clientele, it lacked sophistication so we developed a brand that conveyed more professionalism whilst still appealing to the energy and vitality of the designer’s vision.
The use of colour, the combination of blue and white, works well with the new concept and was drawn from the previous logotype of Beleberda. The selected typography was chosen to mimic the 'stitched’ form often found in embroidered and knitted products.
Every knitted product made in Beleberda studio has started from a special piece of paper, where patterns are prepared on 90 degree grided paper especially designed for the process. This simple motif related to the beginning of every knitted product is reflected in the designs of the brand’s stationary.