Cofmos client had developed a great idea of a system through which their coffee can be explained to the customer. The idea required a visual representation.
Coffee culture is about social life and connections, and the client wanted to focus on this rather than on expertise, precision and geeky information regarding coffee origin, preparation, characteristics etc.
We represented this idea of different coffee profiles using the planets in our solar system. The design features eight different tones of grey – every tone specifically assigned to one of the eight Cofmos coffees (planet). Planets closest to the sun are the darkest and gradually get lighter as you go further away from the Sun. As an introduction to the Cofmos products and their coffee system we a designed 5cm X 5cm book to accompany each pack of Cofmos coffee.
To put it simply – there is a variety of coffee beans Cofmos Coffee Co. work with. But, overall there are 8 profiles (8 coffee products), of which the characteristics never change. Each of the profiles aligns to a planet in our Solar system. Coffee profiles (planets) closest to the Sun are the most acidic, fruity and sour but still light. Planets which are furthest away from the Sun are mostly bitter, intensive and heavy. And the balanced flavours, of course, lie in the middle – around the Earth.