The founders wanted to convey the limitless, unrestrained form of love they felt for coffee, for people, for their place. To them it was a strange love, different to traditional love. Strangelove was to be a place for all people, to enjoy themselves, others and their objects.
Since the design of the interior aimed to create a place of harmony and peacefulness, it demanded that the branding elements merge elegantly with the environment. The task was to design a brand identity that would work perfectly across the coffee shop interior, products and stationary.
The overall feel of the brand had to be understated, with a clean look to represent the staff's reverence and professionalism. The logotype subtly plays to the idea of strangeness, while the neutral colours of the branding objects allow them to occupy a complimentary place within the cafe.
The branding task was part of an interior design project. It was to be minimal, understated, to provide the perfect backdrop to Strangelove’s products and services. You can see the project here.