The business offers tandem skydiving services in cities across Lithuania. Website was created from scratch to represent different skydiving clubs and sell jump tickets online. Visit: www.tandem.lt
I was responsible for user experiance and interface, website copy and art direction. I commissioned the illustrator Artiom Abran and worked with him to deliver the illustrations.
Aim: to launch Lithuania’s first multi-city skydiving service; to successfully differentiate it from its competitors; and to make it an easy-to-book, accessible experience.
User shopping experience starts by choosing a city. The tests proved that users familiar with these cities will know the associated symbols used for each thumbnail. We engaged the users through illustrations and graphics that embody the experience of moving through air. The design communicates smoothness, fluidity and conveys the lighter side of the experience, achieved through gentle and pleasing animations.